Brand Identities
Logos, Identities
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Explore Georgia.org
Songwriter Series
Logo, Identity, Branding, Print Design, Digital Design
The Challenge
A logo identity was needed for a songwriter series spotlighting some of Georgia’s homegrown talent. Each performance would feature multiple Georgia musicians in the places that inspire them. Cities participating included Athens, Augusta, LaGrange, Rome, Savannah and Valdosta.
Solution
A Brand identity system was created to be consistent throughout all the touchpoints for the concert series. The basis of the logo was to highlight the microphone under a spotlight, inspired by the intimate settings of the venues chosen for the concert series. This included a framework to produce posters and ads which could easily be updated for the venues, artists and sponsors.
A logo identity was needed for a songwriter series spotlighting some of Georgia’s homegrown talent. Each performance would feature multiple Georgia musicians in the places that inspire them. Cities participating included Athens, Augusta, LaGrange, Rome, Savannah and Valdosta.
Solution
A Brand identity system was created to be consistent throughout all the touchpoints for the concert series. The basis of the logo was to highlight the microphone under a spotlight, inspired by the intimate settings of the venues chosen for the concert series. This included a framework to produce posters and ads which could easily be updated for the venues, artists and sponsors.
Banner Ads, E-Blasts and Snap Chat geofilter from the campaign.
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Harmon Heavy
Equipment Services
Logo, Identity, Branding, Print Design
The Challenge
Harmon HES provides mechanical repair and maintenance to heavy machinery including but not limited to: trucks, tractors, and eighteen wheelers. They provide everything from basic maintenance to complete mechanical overhauls. They needed a logo and a flexible design system to get them started on their journey to becoming a recognizeable brand.
The Approach
The idea behind this concept was to represent a tone which was friendly, strong, personable and knowledgeable. It also needed to have a recognizeable symbol. The thick bar that separates “Harmon” from the rest of the name and below the H in the icon signifies weight. The icon used is inspired by gears in a vehicle, a very important element for any automobile. It will serve as a flexible graphic element as your brand grows and business expands.
Harmon HES provides mechanical repair and maintenance to heavy machinery including but not limited to: trucks, tractors, and eighteen wheelers. They provide everything from basic maintenance to complete mechanical overhauls. They needed a logo and a flexible design system to get them started on their journey to becoming a recognizeable brand.
The Approach
The idea behind this concept was to represent a tone which was friendly, strong, personable and knowledgeable. It also needed to have a recognizeable symbol. The thick bar that separates “Harmon” from the rest of the name and below the H in the icon signifies weight. The icon used is inspired by gears in a vehicle, a very important element for any automobile. It will serve as a flexible graphic element as your brand grows and business expands.
Concepts for the Pickup and Mechanic truck.
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Flavor Tour
Digital Design, IllustrationsThe curated places to eat section of the ExploreGeorgia website highlights all that Georgia has to offer for a variety of tourists and residents.
The illustrations and site design was created as part of a culinary marketing campaign for Georgia’s Tourism department.
The illustrations and site design was created as part of a culinary marketing campaign for Georgia’s Tourism department.
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Year of Georgia Film - Selfie Spot Tour
Logo, OOH Ad, Outdoor Decal
The “Year of Georgia Film” Selfie Spot Tour was a self-guided tour which highlight’s Georgia’s rapidly
growing film tourism sites across the state. The program ran through the end of 2017.
Social media fans were encouraged to share their selfies using #GeorgiaFilm. The tour
included 33 sites across the state and each had a decal on the ground or wall indicating the
best spot for film fans to take a selfie. Some of the sites include:
- “Captain America: Civil War,” Porsche Experience Center, Atlanta
- “Forrest Gump,” I-95 South Visitor Information Center, Port Wentworth
- “Guardians of the Galaxy Vol. 2,” Cartersville Depot, Cartersville
- “Captain America: Civil War,” Porsche Experience Center, Atlanta
- “Forrest Gump,” I-95 South Visitor Information Center, Port Wentworth
- “Guardians of the Galaxy Vol. 2,” Cartersville Depot, Cartersville
